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Half of people bying music vinyls don't play them - Study

Half of people bying music vinyls don't play them - StudyMusic streaming sites are helping to drive sales of vinyl, new research suggests.

Half of consumers say they listened to an album online before buying a vinyl copy, according to an ICM poll, BBC reported.

The behaviour is more common for people who use ad-funded services such as SoundCloud or YouTube, suggesting free music can drive real-world sales.

Read also: Unexpected rewards of melancholy music

But 48% of people who bought vinyl last month admit they have yet to play it.

Seven per cent of those surveyed say they do not even own a turntable.
Half of people bying music vinyls don't play them - Study

Others say they buy records to support their favourite artists, while 50% of consumers identify themselves as "collectors".

Source: BBC News
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