The game was released in early July 2016 and in record time it became more popular than the application for Me Tinder. The number of active players is almost equal to the number of Twitter users. The phenomenon of 90th - Pokemon - revived in a new revolutionary format and rapidly captured the whole world. Behind this success is John Hanke (John Hanke), the man who saw the potential in an April Fool's joke.
April 1, 2014 Google Maps service has issued advertisements in which mapping service called customers take to the streets and catch Pokemon using the phone. The award was announced to become a Google employee in the position of "expert on Pokémon."
Like all other news on the day the message was an April Fool's joke, which has nothing to do with reality. The developer of virtual games Niantic Labels headed by Director John Hanke helped create jokes, and had an idea to put it into practice. This marked the beginning of the creation of Pokemon Go.
"We are preparing for success and developed infrastructure. But, frankly, we were amazed at such great interest, how many people want to play, and how much time they spent on the game. For us it was a big surprise, "- John Hanke admitted in an interview with Time in mid-July.
In 2001, John Hanke founded the company Keyhole, and she created the Earth Viewer program, which gives users the opportunity to explore the globe with the help of satellite imagery-and 3D-cards. In 2004, Google bought Keyhole for $ 35 million, as the Heavy says. The Earth Viewer name was changed to Google Earth, and the project has laid the foundation of the current Google Street View.
John Hanke worked at Google from 2004 to 2010. He headed the department of geodata, which, among other things, was responsible for mapping services. In 2011, Hanke with several former colleagues launched Niantic Labels, and funding was provided by Google. In 2012, the team has created the first game based on geolocation technology - Ingress.
"I always knew that we could create a great game with all of our geodata. Watched as mobile phones become more powerful, and thought that the time will come when we will be able to release a really cool game in the real world ", - said Hanke Tech Stroke.
"He is eccentric in the best sense of the word. His outlook is that the world - is a good place. Do not spend all the time in front of a computer monitor. It is a noble cause, "- said 53-year-old designer Steve Peters (Steve Peters) Financiel Review. Peters worked with Hanke in Niantic Labels.