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WhatsApp data will be used for Facebook targeted ads

WhatsApp data will be used for Facebook targeted adsPopular messaging service WhatsApp has announced it will begin sharing a limited amount of user data, including individuals' phone numbers, with parent company Facebook.

WhatsApp says that sharing this information means Facebook can offer better friend suggestions by mapping users' social connections across the two services, and deliver more relevant ads on the social network. Additional analytics data from WhatsApp will also be shared to track usage metrics and fight spam.

The messager will also explore how businesses can use WhatsApp to contact customers.

WhatsApp says that users will be able to "manage these communications," and that this won't lead to third-party banner ads on the service.

The move is WhatsApp's first update to its privacy policy since it was acquired by Facebook in 2014.

Answering for all the privacy concerns, WhatsApp stressed that although it's changing its privacy policy, it continues to support end-to-end encryption.

"Even as we coordinate more with Facebook in the months ahead, your encrypted messages stay private and no one else can read them. Not WhatsApp, not Facebook, nor anyone else. We won’t post or share your WhatsApp number with others, including on Facebook, and we still won't sell, share, or give your phone number to advertisers," the company said in its blog post.
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