YouTube schedules original shows, movies for new paid service

YouTube schedules original shows, movies for new paid serviceGoogles YouTube will release the first batch of shows from a new original programming drive on Feb. 10, offering three movies and an adventure series designed to lure customers to its $9.99-a-month subscription service.

The programs, which YouTube funded, include Scare PewDiePie, a series with the Swedish gaming sensation Felix PewDiePie Kjellberg and A Trip to Unicorn Island, a tour documentary featuring online star Lilly Singh, the company said in a blog post. All of the programs will be available exclusively in the U.S. to subscribers of YouTube Red, the paid version of the video site, and will be available for purchase outside the U.S.

With YouTube Red, the video-streaming site owned by Alphabet Inc.s Google is testing whether its homegrown stars, backed by bigger production budgets, can persuade their millions of young fans to pay for programming. Like Netflix Inc. and Inc., YouTube is using original programming to entice potential subscribers.
YouTube schedules original shows, movies for new paid service

The diverse, dynamic creators behind these films have already built massive audiences on YouTube, rivaling many cable shows, Susanne Daniels, YouTubes global head of original content, wrote in a blog post. With YouTube Red Originals, we want to help them tell bigger and bolder stories that delight you, their fans.

Original programs are one of several features that YouTube is using to develop its paid service, which combines Googles music subscriptions with entertainment, news and music videos. Subscribers can watch YouTube clips without advertising, and listen to videos or music in the background while using other applications on their phone.

YouTube previously invested hundreds of millions of dollars in channels intended to bring more original programming to its site. Madonna, Sofia Vergara and Ashton Kutcher were all involved in channels that received funding.

Feature films

The companys movie lineup starting Feb. 10 will also include Dance Camp, a feature-length film from Awesomeness TV, a new media division of DreamWorks Animation SKG Inc. Its also releasing Lazer Team, an action-comedy from Rooster Teeth and Fullscreen Films thats also in theaters. Scare PewDiePie is from the creator and executive producers of The Walking Dead.

PewDiePies YouTube channel has close to 42 million subscribers while Singh has almost 8 million.

Source: Bloomberg
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