In the social network Facebook are going to get around blockers advertising and start running commercials for the users desktop version of the social network. As noted in the new methods of display advertising, which are "too tough» AdBlock Plus company developed and other blockers.
«Facebook is supported by advertising. Advertisement - part of a social network ", - said Andrew Boz, - "Bosworth, vice president of advertising and Facebook business platform".
According to him, as soon as blockers will work around, the company will have more opportunities for advertising. It is interesting that Bosworth said - a step the company makes from the principle, not for a living. He said that 84% of advertising revenue comes from mobile applications.
Bosworth also promised that users will have more tools to control advertising. This will select the preferred type of advertising, certain topics, and so on. Interestingly, the vice president of advertising does not intend to pay the Adblock Plus, to get into the "white list" blocker.
"We do not want to be part of it. This is not a business model that serves the interests of users, "- he said. Note that in Facebook in May, have already announced their intention to advertise unregistered users.